Alexa Chung stofnar sitt eigið fatamerki

Fyrirsætan, þáttastjórnandinn og tískufyrirmyndin Alexa Chung hefur stofnað sitt eigið fatamerki, undir sama nafni. Það var PR skrifstofan hennar sem staðfesti þetta á Instagram í morgun. 

Alexa Chung hefur löngum þótt bera af í fatastíl og verði mörgum innblástur fyrir töffaralegan stíl sem er sömuleiðis afslappaður og þægilegur. Hún hefur verið uppáhald götutískuljósmyndara og hefur hannað fatalínur fyrir AG Jeans, Madewell, Superga, Marks&Spencer og Eyeko við miklar vinsældir. Það er því ekki skrýtið að hún taki þetta skref núna en yfirhönnuður merksins verður Edwin Bodson, sem áður vann fyrir Haider Ackermann. 

Fyrsta línan frá Alexu Chung er væntanleg í verslanir í maí á næsta ári en nú þegar hafa verslanakeðjur á borð við Galeries Lafayette, Selfridges, Matches og MyTheresa staðfest að línan verði fáanleg hjá þeim. 

Spennandi að fylgjast með fatamerki Alexu Chung þróast. 

So EXCITED to finally share that @chungalexa has today confirmed the forthcoming launch of her eponymous fashion brand ALEXACHUNG, which will debut in May 2017. The ALEXACHUNG brand will be the first solo design project from the fashion icon, model and journalist who has previously designed sold out collections for AG Jeans, and Madewell and collaborated as a creative consultant on brands including Superga, Marks & Spencer, and Eyeko. Chung has appointed Managing Director Edwin Bodson – previously Head of Atelier Haider Ackermann - and a full, multi-disciplinary design team to assist her in realising her vision for the brand. Whilst the brand will draw from Alexa's well-established idiosyncratic style, it will also expand beyond this sphere to create new, exciting designs that embody the now. The first collection of RTW womenswear will include denim, daywear, eveningwear, shoes, jewellery and permanents, which Chung describes as 'daily luxuries'. The collection will be priced at an Advanced Contemporary level and debut in May 2017 at select luxury retailers internationally including: Selfridges, Galeries Lafayette, Matches, mytheresa, and SSENSE. The collection will also be available through a new ALEXACHUNG E-commerce platform which will incorporate retail, content, and interactivity.

A photo posted by Liz Matthews (@lizmatthewspr) on Jul 11, 2016 at 1:58am PDT